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العربيةStart free

Two languages. One voice.

Write down how your brand speaks once, and Arabic and English say the same thing everywhere.

Set up your brand voice free

What it is

A written description of how your brand speaks, and a list of the words it uses and avoids. Together they're what the tone checker checks against.

How it works

  1. Write the traits, and add examples.

  2. Set the language register for each channel.

  3. Build your term base, or import it.

What's inside

Voice traits
“Warm, not stiff”.
Examples
That sound like you, and some that don't.
Arabic register
Standard or dialect, per channel.
English
British or American, and whether mixing is allowed.
Term base
Preferred, banned, never translated, and approved translations.
CSV import
Bring the list you already keep.
A voice for each teamComing soon
From the same voice.

Starts from the strategy, powers the tone checker, and guides every translation. On every plan. Voice per channel and team from the Team plan.

Two languages. One voice.

Set up your brand voice freeTry the tone checker