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Better questions. Clearer answers. A faster start.

A bilingual brand brief your client answers from a link, no account needed. Their answers become work, not a spreadsheet you copy from.

What it is

The first step of a brand project: the questions that help you understand the client before you start. Built for brands, and connected to everything after.

How it works

  1. Pick a template and adjust it.

  2. Send the link. Your client answers in their language.

  3. Request the analysis when it's done.

What's inside

Five templates
New brand, rebrand, sub-brand, naming, product launch.
A bilingual question library
Written by a strategist.
Questions made for brands
Personality scales, ranking, picking images, file upload.
Simple logic
Show or hide a question based on an answer.
In your studio's branding
And right-to-left automatically in Arabic.
Call notes
They go into the analysis with the answers.

Feeds the AI brief analysis, the Strategy hub and moodboards. Free and unlimited on every plan.

AI brief analysis

What your client said. And what they didn't.

A ten-part report that reads the answers the way a senior strategist would. The first analysis in every project is free.

A Brand Brain tool. It turns answers and call notes into a bilingual report, and every finding is a draft that waits for you.

What the report holds

A snapshot
Goals, audience, competitors and personality.
Contradictions in the answers
“Premium”, then “cheapest”.
The missing questions
Ranked.
Two or three directions
The brand could take any of them.
Creative starting points
With the constraints and the risks.
A share link you can revoke
And PDF export.

Reads the discovery form and writes drafts into the Strategy hub. The first one per project is free on every plan. A re-run uses 15 credits.

Know your client before you start.